下半年代表作文字稿
Belarus to Europe, via China
Geely's JVs ride B&R, energize auto and spares businesses, expand footprint
Since the first assembled-in-Belarus Geely Atlas rolled off the production line on Nov 17 last year, BelGee, the Sino-Belarusian automaker, has seen a surge in sales. It makes three vehicle models and has sold 3,000 units since then, with 2,000 of them exported to Russia alone.
In fact, 70 percent of the vehicles BelGee makes are exported, mostly to Russia, with the rest sold in Belarus.
"As our only plant in eastern Europe, BelGee is very important in terms of Geely's overseas development strategy. It will anchor the future expansion of Geely in this region," said Cheng Wen'an, vice-president of production at BelGee.
To implement its go-global strategy as part of China's Belt and Road Initiative, Zhejiang Geely Holding Group Co Ltd teamed up with four companies to form BelGee, the first Sino-Belarusian automotive joint venture.
BelGee was formed in 2011 with a registered capital of $53.46 million. It entailed total investment of $330 million so far.
BelAz, a Belarusian manufacturer of mining dump trucks of heavy-duty and super-size load capacity, is the largest shareholder of BelGee with a 52.49 percent stake, followed by Geely Holding Group, which owns a 33.36 percent stake.
In September 2017, the first phase of construction of a BelGee plant to make completely knocked down or CKD units was finished, covering an area of 92 hectares.
The plant contains welding, painting and assembly shops. Located between Borisov and Zhodino in Belarus, the plant started production in July this year.
Its maximum production capacity is expected to be 60,000 units per year in the first phase and 120,000 units in the second phase.
The plant currently employs less than 1,000 people and will create over 1,700 jobs when it starts running at its full capacity during the first phase of the project. About 98 percent of the employees will be local residents.
"BelGee is the first plant in Belarus to assemble sedans. It has strategic significance. Before Geely came here, we could only produce farm and mechanical vehicles," said Gennady Svidersky, Belarusian first deputy industry minister and the acting director-general of BelGee.
He also said the Belt and Road Initiative will harness synergies of China and Belarus and will expand the market for both countries.
"In addition to the plant, we will have a growing number of auto parts manufacturers. So our government has paid high attention to this project and is looking forward to its success," he said.
He said he hopes through the introduction of Geely, Chinese auto parts companies in Taizhou in Zhejiang province will set up factories in Belarus to sell locally produced auto parts to Russia.
To promote the development of auto parts manufacturers in Belarus, Geely has formed several joint ventures with Belarusian companies. Besides creating new jobs, these ventures produce and assemble relevant products, including auto engines, exhaust pipes, radiators and seats. The localization rate of production and assembly has reached 50 percent.
The Chinese-Belarusian automaker has assembled three third-generation refined automobile models, namely the Atlas (NL-3), a Geely flagship SUV, which is also known as Bo Yue in other markets, the Emgrand X7 (NL-4), another SUV of the Chinese brand, and the Emgrand 7 (FE-3), an affordable luxury sedan.
The Atlas went on sale in Russia in February in three versions－standard, comfort and luxury－at prices ranging from 1.05 million rubles ($15,678) to 1.41 million rubles.
In view of the strategic opportunities for development presented by the Belt and Road Initiative, privately-owned Chinese automotive brands should not seek to expand globally merely to sell more cars, said An Conghui, president of Zhejiang Geely Holding Group, at the launch ceremony of the Atlas last year.
"Thinking about the long term, Geely has changed its idea of 'go-global' from simply exporting vehicles to developing a strategic global industrial layout of products, technologies, talents and capital.
"Based on this understanding, Geely has embraced a 'go-in' philosophy by leveraging its internal strengths, giving play to its comparative advantages, and participating deeply in local industrialization to develop a strategic global industrial layout," An said at the function.
In 2017, Geely Holding Group's sales rose 33 percent year-on-year to 278.2 billion yuan ($40 billion), with profit rising 61 percent to 18.8 billion yuan.
"We hope to achieve annual production and sales of 3 million vehicles by 2020 and become one of the world's top 10 automotive groups," said Song Zhaohuan, public relations director of Geely Holding Group.
译文：
从白俄到欧洲，经由中国
吉利旗下合资公司驰骋“一带一路”，助力汽车及零部件业务，扩展全球布局
2017年11月17日，第一辆在白俄罗斯生产组装的吉利博越汽车成功下线。自那以来，中国和白俄罗斯合资建设的乘用车制造企业（中文简称“白俄吉”）的产品销量不断增长。该厂目前生产三种车型，70%供出口，主要输出地是俄罗斯，其余的在白俄本地销售。迄今为止已卖出了3000辆，其中2000辆出口到俄罗斯。
白俄罗斯吉利汽车股份有限公司分管生产的副总经理程文安表示：“这个工厂是我们目前在东欧唯一的一家汽车制造厂，对吉利的海外发展战略来说至关重要，肩负着吉利在东欧地区的布局重任。”
为了响应“一带一路”倡议、落实企业走出去战略，浙江吉利控股集团与另外四家企业于2011年联合成立了“白俄吉”——第一家中白合资汽车公司。该公司注册资本为5346万美元，目前总投资3.3亿美元。
白俄罗斯矿用汽车专业生产商别拉斯持有“白俄吉”52.49%的股份，是该公司最大的股东。浙江吉利控股集团位居第二，持有33.36%的股份。
2017年9月，“白俄吉”全散件组装工厂一期建设项目竣工，占地面积92公顷，包括焊装、涂装和总装车间。工厂位于白俄罗斯城市鲍里索夫和若季诺之间，于2018年7月正式投产。项目一期设计年产能最高可达6万辆，二期12万辆。
该厂现有员工不到1000人。达到项目一期设计最大产能以后，人员将增加到1700多人；其中本地员工预计占比98%。
白俄罗斯工业部第一副部长兼合资公司总经理斯维德尔斯基表示：“白俄吉是白俄罗斯第一家轿车生产厂家，具有重大的战略意义。在吉利到来之前，我们只能生产农用和机械车辆。”
他认为“一带一路”倡议将有助于中国和白俄罗斯发挥协同效应、拓宽两国市场，并表示：“除了这家工厂以外，我们还将拥有越来越多的汽车零部件生产商。因此我国政府高度重视这个项目，期待它能获得成功。”
通过引进吉利控股集团，他希望浙江台州的中资汽车零部件企业也在白俄设立工厂，向俄罗斯销售在白俄本地生产的汽车零部件。
为了促进汽车零部件生产商在当地的发展，吉利已经和白俄企业组建了几家合资公司。这些公司正在生产装配汽车发动机、排气管、散热器、汽车座椅等产品，并且为当地创造了就业机会。如今，吉利在白俄的产品本地化率已达50%。
目前“白俄吉”已生产了三款吉利的第三代精品车型，分别是该公司的旗舰SUV车型博越、另一款SUV帝豪X7和帝豪7轿车。
博越自2018年2月起在俄罗斯销售，分为标准、舒适、豪华三种类型，价格从105万卢布（约合15678美元）到141万卢布不等。
浙江吉利控股集团总裁安聪慧表示，面对国家“一带一路”战略发展机遇，自主品牌汽车企业在海外发展之路不仅仅是卖出更多的汽车产品。
他在2017年首辆白俄产博越下线仪式上说：“吉利通过长期探索，已经从当初单一产品贸易‘走出去’的思维转变为产品、技术、人才、标准与资本共同输出的产业战略布局。基于这样的认知，吉利将在‘白俄吉’工厂，用‘走进去’思维练内功，发挥比较优势，深度参与当地工业化，实现中国汽车产业全球化战略布局。”
2017年，浙江吉利控股集团的营业收入总额为2782亿元（约合400亿美元），同比增长33%；净利润为188亿元，同比增长61%。该集团公关传播部部长宋兆桓表示：“我们希望到2020年实现年产销300万辆汽车的目标，进入世界汽车企业前十强。”
